Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Discussion Thread 7

Discussion Thread 7

Q This discussion thread is OPTIONAL. You can use this thread to replace a previous discussion thread. This discussion thread is worth 20 points and is available through FRIDAY (10/08). Before working on your posts, make sure you are clear about the expectations. Check out the Discussion Thread Grading Rubric Actions and the example of a good discussion question post. As a reminder, your posts will be evaluated based on the following two criteria. 1. Your understanding and application of course theories and concepts. To be successful in discussion, you must demonstrate your knowledge of course theories/concepts and your ability to apply these theories/concepts to discussion questions. It is thus important that you complete all the readings and gain an appropriate understanding of the course materials. When participating in discussion, be mindful to closely base your arguments on the theories, frameworks, and concepts from the readings. 2. The quality of your ideas, arguments, and analysis. It is critically important that you support your ideas, arguments, and analysis with evidence and sound reasoning. Simply saying that you agree or don't agree with something without providing evidence of your rationale or the reasoning behind your thinking is just an unsupported opinion. Strategy is about research and fact-based analysis, and thus should be supported with data, factual evidence and logical reasoning. If your evidence and reasoning is based on course materials, clearly state so. If they are from external sources, please provide a link to the appropriate website. Uber has been pushing along their "flying burger" idea. Read the following news article and watch the video below. Uber unveils a new look for its food delivery drones Actions Answer Q1-Q3 based on the concepts covered in Chapter 12. Q1. Is the "flying burger" initiative a product innovation or process innovation? Why? Q2. Do you think the “flying burger” initiative is a “seed” or “weed” for Uber? Why? Base your response on concepts from Chapter 12. Q3. If you were in charge of pushing the "flying burger" initiative forward, how would you manage the process? Base your response on concepts from Chapter 12. Honor code You are expected to adhere to the Student Honor Code (view the complete Honor Code at Student Rights and Responsibilities) which is a commitment by students of Northern Kentucky University to uphold the highest degree of ethical integrity in academic conduct. You should not lie, cheat, or plagiarize to gain an academic advantage over fellow students or avoid academic requirements. To avoid any allegations of plagiarism, your should not claim someone else's work as your own, and you should cite sources whenever another person's ideas, models, text, graphs, figures, spoken word, photos or internet statements are used. Specifically, if you take more than five words directly from a source, you must use quotes and cite that quote in the text as well as include that source in the references. If you put information from a source into your own words, you must cite that source in the text and include the source in the references. Please read my policy on plagiarism and academic integrity in the syllabus. Course instructions and materials are for instructional use only. All other uses are strictly prohibited. Republication or reproduction of course instructions or materials is strictly forbidden. Discussion/quiz/exam questions or answers from this course must not be shared with any other individual who is not part of this course or on any other platform on the Internet.

View Related Questions

Solution Preview

o I would say that the "flying burger" initiative is a process innovation because the end product of delivering food to its customers will remain the same, but the effort is focused on improving the efficiency of how that food will be delivered. By using a drone, Uber hopes to shorten the time cycle for which food is delivered, which would not only lead to better service for its customers, but will also be unmatched by its competitors in the industry.